Arizona Lottery | Mega Millions Launch

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Arizona Lottery | Perfect Match

00:30

Arizona Lottery | Perfect Match extended cut

01:00

Arizona Lottery | Picnic

00:15

Arizona Lottery | Flirt

00:15

ARIZONA LOTTERY | MEGA MILLIONS LAUNCH

:30/:60 Broadcast, :15 Pre-roll, Live events, Social

Powerball and Mega Millions. Same games, different names. State lotteries could choose only one or the other. Lifting the restriction meant Powerball and Mega Millions could finally meet their perfect match.

While cutting the :30, Arizona Lottery wanted more. They requested an expanded :60 spot and several :15 pre-roll spots.

The love story continued on social media when Powerball picked Mega Millions up at the airport on launch day. During launch week, they were seen together at retail events and radio remotes. At game 1 of an Arizona Diamondbacks homestand, they were caught by the kiss cam. By game 3, Powerball made his intentions clear.

Client: Arizona Lottery
Agency: RIESTER

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